Marketing Crafts In Our Economy

Sales are down. What to do!! These are words we are hearing over and over as we join others in marketing in todays economy. I am digging deep into my years of marketing in corporate marketing and trying to adapt these to small on-line shops. Here are ideas that come to mind.

1. Find new ways to advertise. Advertising is the natural answer to increased sales. More prospects do tend to convert to more sales. Inexpensive ads on blogs, banners on other websites, etc. These are the least expensive. Space ads in magazines are expensive, but more effective.


2. Increase your mailing list by using an independent mailing company like Constant Contact. This company serves over 250,000 small companies in their routine email newsletter mailing. This is most important if you shop is an Etsy shop as you cannot create your own mailing list from their shops. Hopefully you have built a mailing list from past customers.


3. Money is tight...but try to add a new product line for a more exciting advertising campaign.


4. SALES! Look closely at your products to determine the actual cost to you. A 50% return on your money is a good rule of thumb for sale prices. This means an item that cost you $10 would be on sale for $15. Just do not have a sale every week. This is not a good marketing practice.

My brain is tired now. If this gave you even one idea...I am pleased.

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